Marketing Automation Specialist

Spraying Systems Co is the leader in spray technology. With 12 manufacturing facilities throughout North America, South America, Europe and Asia, we can quickly deliver to our customers anywhere in the world. Spraying Systems Co. has the right nozzle for all spray applications, with nozzles readily available in thousands of sizes, hundreds of configurations and dozens of materials. Our innovative spray nozzles are designed to improve efficiency – from quick-change nozzles that require no tools for installation to anti-bearding nozzles that increase throughput. Our in-house spray fabrication experts design and fabricate custom lances, manifolds and shower headers. Custom solutions can optimize spray performance, improve product quality, simplify system installation and minimize physical changes to existing operations. Choose from applications in every industry.


We are currently hiring a

Marketing Automation Specialist

to assist our EMEA marketing team by implementing technical solutions to support their business strategy.  This role is tasked with developing and supporting re-usable frameworks around Web Content Management, Marketing Automation, Digital Asset Management, and Lead Management & Generation for use around the world with focus to the EMEA region.
The function is reporting to our EMEA Marketing Director and is based in Ghent / Belgium.

Job Responsibilities:

  • Administer SiteCore CMS to support for EMEA web sites 
    • Developing new Page Templates
    • SEO Optimized Content Strategy
    • Approval/Release Workflows
    • CMS Security
    • Media Library & DAM Sync
    • Regional Content coordination & translation
    • QA, Browser, and Device testing
    • A/B Page Testing
    • UAT – User Acceptance of changes
  • Administer Dynamics CRM, marketing systems and automation tools to support local & regional needs
    • Create & manage web forms in Marketing Automation Tool and/or Sitecore
    • Maintain Digital Asset Management system and extensions
    • Monitor and help maintain proper lead routing mechanisms and delivery
    • Create and maintain sales workflows in CRM together with stakeholders
  • Support informational and e-commerce marketing campaigns
    • Provide actionable insights for key stakeholders, including customer profiling data to feed into marketing strategies and CRM
    • Execute and support email marketing campaigns utilizing the company’s CRM integrated e-marketing tool 
    • Automate and develop framework for systematizing & templating email marketing campaigns 
    • Monitor and respond to related forums in SprayConnect & Teams
  • Training
    • Create and lead cross-departmental and regional web administration training
    • Oversee creation of related SprayUniversity content
  • Project Management: Utilize Atlassian Jira, Confluence, and Azure DevOps for day-to-day task management
  • Participation in department quality programs – 20 Keys, ISO 9000

What you bring with you:

  • Bachelor’s Degree in Marketing, Computer Science or Engineering discipline.  A combination of industry experience and certifications may be considered
  • +3 years related Job experience is required
  • Experience with Marketing Automation Platform(s), such as Hubspot, ClickDimensions etc
  • Experience with Web Analytics and SEO management platforms, such as Google Analytics, AHrefs, SEMRush etc
  • Experience with Dynamics CRM & Sitecore CMS is a plus
  • Relevant technical skills include marketing automation, Adobe Analytics, SQL, HTML, JavaScript, and search engine optimization best practices
  • Fluency in English is a must. Dutch skills are a nice to have.

If you feel ready for this challenge and like a no-nonsense culture, please send your CV and motivation letter including your salary expectation to [email protected].

We offer next to the monthly salary 20 holidays and 12 supplementary days (ADV-dagen), meal vouchers, an extensive insurance package, laptop, iPhone, Internet at home, transportation allowance / company car and a bonus scheme based on company targets.
We work 40 hours a week in a flexi-time schedule, occasional home working is possible.

Our office is currently located at the premises of our high-end production site Spraying Systems AutoJet Europe in Sint-Denijs-Westrem, close to Ghent and will move to Deinze in 2022.

Our local team consists of approximately 50 employees who work in the high-tech production in the areas of Research & Development, project engineering and manufacturing (AutoJet) or in the area of Global IT, European Finance and Human Resources (Spraying Systems Europe). The European team cooperates with approximately 20 countries.